
Shanghai Nostalgia” as a Cultural Industry by Pan Tianshu
Shanghai Nostalgia: Historical Memory, Community-Building, and Place-making in a late Socialist City
Pan, Tianshu. “Historical Memory, Community-Building and Place-Making in
Neighborhood Shanghai.” in Restructuring the Chinese City: Changing Society, Economy, and Space, ed. Laurence J. C. Ma and Fulong Wu, 122–37. London: Routledge 2005.
“For the first time in post-Mao Shanghai, the local people found their colonial past was no longer baggage to carry but a rich resource to be fully utilized. “Shanghai nostalgia” thus “became entangled with a (dys)utopian fervor to embrace global capital and its ideology, the appearances and normalcy of the Shanghai modern entered intellectual and commercial circulation at the standard version of historical memory” (Zhang 2000: 354). Shanghai quickly became a “re-colonized” site for various kinds of joint ventures in film production. Old buildings in the Municipal Concession and small villas in the west end were renovated in order to attract more Spielbergs and boost the tourist industry. Those sinified cafes and European restaurants that somehow managed to survive communism changed their names back to their original western names. The famous Red Mansion Coffee House, for example, was once again Chez Louis. So did the theaters, movie houses, department stores, and dance halls. The Old Man Jazz Band, who had a brief appearance in Spielberg’s movie, started to perform all year around in the Peace Hotel (Sasson House, previously owned by a famous Jewish billionaire). Colonial Shanghai rekindled collective memory and in the process of remembering, itself was re-invented. With its success in the colonial past in setting trends, finding opportunities, and witnessing miracles, Shanghai provided a somewhat “infectiously decadent, but alluring background and setting” (Dai 1997: 158) especially for those working in the film industry.”
Zhang, Xudong. 2000. “Shanghai Nostalgia: Postrevolutionary Allegories in Wang Anyi’s Literary Production in the 1990s”, in Positions: East Asia Cultures Critique, pp. 348-387. Duke University Press.

Shanghai: Harbin:Russian Jazz: 1930s: Sergei Ermolaeff
Originator of black Russian cabaret Alexander Vertinsky (pictured above), Sergei Ermolaeff (Serge Ermoll), and Ira Bloch authors of words and music, Strange Cities and Over the Rosy Sea (The Pink Sea), Shanghai c.1930 [Registered Copyright Agency USSR & APRA]
Charlie Chaplin’s sojourn in Shanghai visiting the Paramount Ballroom pictured with Russian jazz orchestra leader Sergei Ermolaeff (Serge Ermoll) c.1933 Paulette Goddard & mother in background. Copyright Tatiana Pentes 2010
Sergei Ermolaeff (Serge Ermoll) Russian Jazz Orchestra leader & collaborator with originator of the black Russian cabaret Alexander Vertinsky – Compositions: Strange Cities & Over the Rosy Sea (The Pink Sea) pictured in RUBESK News of Harbin, Manchuria, 1937.
Shanghai! …during the 1930s and 1940s was referred to internationally as the “jazz mecca” (1) of Asia, the Paris of the East, conjuring in the Western imagination a romanticised landscape of coolies, opium, and spies. In reality Shanghai was the pearl of China’s orient, occupying a unique political and cultural place as China’s modern Metropolis. Historically, China had granted concessions to the international powers in Shanghai, British, French, and Americans occupying colonial settlements in the treaty port.
At the level of representation, Shanghai was an appropriated “exotic” location, an orientalist back-drop, and the subject of a plethora of Western novels, literary and cinematic creations. The allure of Shanghai as a mysterious cultural locale wove its way into American Hollywood cinema and popular song as an orientalist fantasy and landscape upon which the West imagination could play out illusions. Shanghai as a colonial International settlement was inhabited and visited by passing Western entrepreneurs, government officials, tourists, traders, and entertainers. American actor Charlie Chaplin’s tour in Shanghai 1933 with actress Paulette Goddard to film the Hollywood film “Shanghaied!”, was well documented by the press. He visited the famous Paramount Ballroom where Serge Ermoll and His Orchestra were the resident Russian jazz orchestra. A personal collection of family photographs pictures band leader Ermoll with Chaplin and Goddard. The first exhibition of cinema in China occurred in the Xuyuan teahouse in Shanghai (2) , eight months after the “…Lumiere brother’s epochal unveiling of their new Cinematographe…December 28, 1895, in the basement of the Grand Cafe in Paris.” (3) This demonstration
The black American jazz trumpet player Buck Clayton’s legendary journey to Shanghai was “precipitated by brisk trans-Pacific traffic in record music. Gramaphone records of the music of Duke Ellington and other artists had already reached Chinese shores, spurring a rage for black bands in the city’s nightclubs and dancehalls.”(4) The playing of this black American jazz and its local idiom performed by Russian, Filippino émigré and Chinese bands heralded the circulation of a hybrid trans-Pacific culture. Until very recently, the Chinese academies viewed “yellow music” and its Russian, black American and colonial precursors as not worthy of scholarship. Colonial modernity as articulated in pre-revolutionary Chinese film with its jazzy Chinese popular screen music was understood by its leftist critics as “decadent sound” (mimi zhi yin) (5) and opposed to the modern Republican ideology.
Sergei Ermolaeff (Serge Ermoll) Russian Jazz Orchestra leader & collaborator with originator of the black Russian cabaret Alexander Vertinsky (Compositions: Strange Cities & ; Over the Rosy Sea (The Pink Sea) on the cover of RUBEZ News of Harbin, Manchuria, 1937
In the contemporary context, this trans-Pacific culture and music is experiencing considerable attention and re-discovery by the Chinese government and international community, as Shanghai overtakes Hong Kong as China’s major trading port city. A recent cover of the American Times magazine proclaimed “Shanghai! Inside the most happening city in the world” and the accompanying article “Shanghai Swings! The long slumber is over, and Shanghai is grooving to an exuberant beat”(6) . The image of the contemporary Shanghai Bund skyline glittering with electric lights evokes the former glory of Shanghai’s jazz age when the colonial façade of the Bund housed China’s wealthiest banks and trading houses. Indeed it is no mystery a musical metaphor has been woven to paint a picture of the re-emergence of Shanghai as a global destination. The article chronicles the restoration and the re-opening of Shanghai’s most legendary nightclub the Paramount Ballroom. Another Time magazine article “Cholera, Cables, Piano’s”(7), alludes to a Chinese symphony of chaos to evoke the human crisis of colonial modernity in Shanghai. The dischord between images of extreme opulence and wealth, manifest in the architectural spaces of the colonial dance-halls at their zenith: the Paramount Ballroom, Majestic Hotel, the French Club, the Cathay Hotel, Astor House, the Canidrome, Ladlow’s Casa Nova et al – juxtaposed with the struggle of the underclass of Russian émigrés working inside these spaces and the exclusion from these spaces of the desperate and displaced Chinese refugees, reveal the economic, class, and gendered dimensions of Shanghai’s urban metropolis, a cultural entrepot forming the ‘modern’ Chinese man and woman.
In most historical and popular accounts of Shanghai nightlife (post 1930s) the White Russian émigrés, who fled the Bolshevik Revolution in Russia, are notoriously depicted as desperate refugees finding work in the bars, clubs, and nightclubs Shanghai as either “taxi-dancers”, “body-guards”, or prostitutes. The project argues that the affinity between “yellow music”, foreign jazz, specifically the Russian émigré jazz and its interpretation as “pornographic” and decadent evolved from the social spaces where this music was performed. The contribution of Russian émigrés to the cultural modernity of Shanghai is considerable. The Russians, many stateless and without citizenship, occupied a liminal place in the city below the oppressed and poor Chinese. The construction of the “White Russian” refugee stereotype founds its way into trans-Pacific popular media culture and has long been associated with “Sinified jazz music”.(8)
This brief account of Shanghai’s history and the role of Russian émigré jazz shows that this underclass of refugees were central to modern notions of urban Chinese identity. Scholarship in the field of musicology, ethnomusicology, media, history and sociology in China, America, Britain, and in Europe has not previously focused on the remarkable contribution made by Russian émigré jazz during the pre-revolutionary period in China, precisely because this cultural history was erased with the formation communist Republic in China.
Sergei Ermolaeff (Serge Ermoll) and His Russian Jazz Orchestra pictured at the TsingTao cafe, China circa 1930
in RUBEZH News of Harbin, Manchuria, 1937
The recuperation of this history through Russian émigré sources abroad, Chinese scholarship, archives that were moved from mainland China to Taiwan, Hong Kong, France, England, Russia and the United States and an existing archive of material in the possession of this project could recover an inform through interdisciplinary, cultural studies method a new historical case study. (9)
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NOTES
(1) Andrew F. Jones, Yellow music : media culture and colonial modernity in the Chinese jazz age, Durham [N.C.] : Duke University Press, 2001, p1.
(2) Yingjin Zhang, “Teahouse, Shadowplay, Bricolage: ‘Laborer’s Love’ and the Question of Early Chinese Cinema”, in Zhen Zhang (Ed), Cinema and Urban Culture in Shanghai, Stanford University Press, USA, 1999.
(3) Jones “Listening to the Chinese Jazz Age”, op cit p11.
(4) Jones “Listening to the Chinese Jazz Age”, op cit p1.
(5) Jones “Listening to the Chinese Jazz Age”, op cit p8.
(6) Hannah Beech, “Shanghai! Inside the most happening city in the world” and the accompanying article “Shanghai Swings!”, in Time magazine, September 20, 2004.
(7) Foreign News, “Cholera, Cables, Pianos” in Time magazine, September 27, 1937.
(8) Jones op cit p73.
(9) Andrew Field, “Chapter 5: Selling Souls in Sin City: Shanghai Singing and Dancing Hostesses in Print, Film, and Politics, 1920-49 inZhen Zhang (Ed), Cinema and Urban Culture in Shanghai, Stanford University Press, USA, 1999. See forthcoming publication Andrew Field, Shanghai’s Dancing World: Cabaret Culture and Urban Politics, 1919–1954.